Showing posts with label Beyond Trend. Show all posts
Showing posts with label Beyond Trend. Show all posts

August 11, 2008

Trip to the Organic Farmers Market- Amherst, MA

The Organic Farmers Market on the common at Amherst, Massachusetts was a surprise find for us, this past Saturday. It may become a weekly summer event ( and an autumn one, too) since we rarely get out of the house now, and Amherst is located on a very pleasing one hour drive, west of here. Ameherst, a lovely tiny college town in the foot hills of the Berkshires ( or, more accurately, in Pioneer Valley) is famous for Amherst College, a small, private Ivy covered college which takes up much of the small town, and which makes the town more like Cambridge and Harvard in feeling and atmosphere. I know that this will become a favorite destination, for not only does the town offer other day-drive treats such as some of our favorite tyles of small restaurants like Indian, noodle shops and used book stores, it also is my alma mater, so I love visiting and renewing memories of my college years.

Heirloom Farms' stand at the Amherst Farmers Market

Heirloom Farms' amazing yellow Lisianthus. It is so refreshing to see growers who actually appreciate the more unusual cut flowers or who have an eye for newer introductions. This grower raises their own plants from seed, and they also sell organic free range eggs.

People arriving at the Amherst Farmers Market which runs on Saturdays, until 1:30 PM on the common. Event though we grow many of our own veggies, it's still nice to find options ( such as white baby turnips and Okra, this week).

A street in Amherst, Massachusetts, a quintessential college town, with Amherst, College sharing the main center of town.

Yellow Watermelon, which was locally grown, has always been a treat for me ever since I was a lad exhibiting at the local Horticultural Society Summer Shows. An elderly couple used to exhibit and win in most every class, during the summers, from sweet peas to beets. Their exhibits of summer-grown watermelons in pink, red, coral and yellows- all sliced in half for display on white porcelain plates, always captured my attention. I would stand in front of the display and imagine what the yellow crispy melon would taste like, I had seen nothing like them, ever. Now, I can buy them occasionally at the summer markets - what a treat.

Edamame for sale ( or Soybeans- if you are Republican)

The more typical summer flower-fare, available at farmers markets - still, very nice and very August.

I love the summer squash variety called 'Zephyr', it's the one with the blossom-end tips which look as if they were dipped in green tea.

Early harvest of Ginger Crisp Apples. I had to get some of these.

OF course, the omnipresent Heirloom Tomatoes.

So what to make for dinner? With the purchase of some organic grass-fed ground beef, some Vermont Chedder, Goat Cheese, Sweet Corn, Baby White Turnips, and a fresh Ciabatta bread - I just opted on the carb-overload, since it was the weekend, and I could not decide which item should be refrigerated! Here, a simple wood-grilled burger with chedder cheese, a cup of buttered baby white turnips , some sweet corn with French Sea Salt, goat cheese and butter, and a few Russian Fingerlings, all waxy and roased in virgin olive oil, an heirloom red garlic, and served with some fresh, chopped mint from the garden.

July 31, 2008

Sweet-My First Book is Out - BEYOND TREND

OK, it's not about plants, but it is about design. I thought I would share that my book is out, globally now, I think. BEYOND TREND - How To Innovate In An Over-Designed World by Matt Mattus hit's the shelves in bookstores and your fav. online book stores from Borders to Amazon to Barnes and Noble in the States, to Kinokuniya in Japan, and Asia, David and Charles in the UK, and, well, it seems most major retailers from Wal Mart to Target. ( eeek ).

I guess it's great, and it sure feels nice to have a summer with some free weekends! Although, I am starting my gardening book, which I want to be unique, modern and different, so it's not like I actually have all of this free time!

A little about BEYOND TREND.

I was asked by the publishers of ID magazine, HOW magazine and PRINT magazine, F & W Publications ( also the publishers of HORTICULTURE now, strangely enough!) to write a book about design trends and the future of design, something that I speak about at design conferences, and what I do, at Hasbro, as a Visual Brand Strategist.

The result, this little hardcover book with over 200 color images of everything from Sir Norman Foster's architecture to Zaha Hadid's renderings for the 2012 Olympics to Hand bag designer Kate Spade and everything in between. Visual design today is becoming boring, as is gardening, I must say. We live in a world where we are obsessed with the idea of 'New', and trends seem to come and go faster than ever before. As a trend hunter, I was being asked, "what is next?", and after traveling the world, I had to say " not much". But that was not the entire story.

I love design, I love designing, and I was still, creating new. I was still finding some hope, but how could this be?

BEYOND TREND examines my journey through this realization of discovery. As I edited the visual sameness searching for the next, hot color. What I discovered surprised me. Maybe you will find the read and the visual ride exciting too.

Maybe you won't even care, but there is an amazing link between Biology, Philosophy, and design. It's what we humans, do.

So forgive me for pitching my book on this gardening blog, but I just thought that some of you might be interested. After all, plants are pretty visual, too!

Thanks for reading Growing With Plants, its; always nice to read your comments, even though I rarely can figure out how to reply with my Mac! I do read everything you say, and appreciate the growth in readership.

People are saying some nice things about my book, like Julia Rothman, and Jessica Gonacha.