November 11, 2010

The Impressive new Martha Stewart Living App for iPad


Today we've been busy playing with our iPads, and the new Martha Stewart Magazine digital App called - Boundless Beauty, exclusively for the iPad, which was released today by the amazing creative people at MSLO. As an big Adobe, RISD and MIT Media Lab fan, I've been hearing about this for a while. It's been worth the wait.

Imagine scrolling through a long vertical image where many dozens of Peony are shown with the flick of a finger.

If you have not tried any of the iPad apps, which are different than simply downloading a digital magazine, you must try any of the incredible apps in addition to the regular magazines. Adobe InDesign 5 had many significant improvements, particularly, this new method of creating interactive documents (imagine a pdf where you can scroll with your finger, up, or down, left, or right, tap on a picture and it becomes a movie, tap on another and the illustration might rotate, tap on a caption and the image changes. Better yet, imagine taking any paper magazine, and tearing out all of the pages, and then rearranging it in a grid, like a giant poster, where all of the articles are aligned vertically, yet you can scroll sideways. Amazing.

I encourage all of you to try this new Martha Stewart Living app, since there are terrific articles on peonies, orchids, and all of the things you used to love about her brand, before it became too branded. And, for $3.99, it's a bargain! Of course, you do need to buy an iPad, but you must. It is changing everything!

P.S. Any garden society who isn't thinking about this is crazy. Look....your journals are already being designed in Adobe InDesign and saved as a PDF to go to the printer. So there is no reason why you cannot do this, too. All you need to do is to buy the upgrade to CS5, and save your doc as a grid pdf. When you add a photo or image, you can choose if you want a video, instead. SO - Plant societies take notice....who is going to take their expensive printed-on-paper journal and do this first? I know my next issue of Plant Society will be designed in this format....but there is NO reason why NARGS, the Daffodil Society, even the American Primrose Society can't do this for minimal investment.  It's been 3 months since I bought my ipad, and it never leaves my bedside, ( Except when I travel).


  1. having a app on my iPad to get my newsletters in would be great, especially if it's just a matter of the plant society people to upload a pdf to some service. It's a happy medium between the easy to read paper newsletters and the all too disposable email newsletters.

    I'll still want my Plant Society magazines in paper form though.

  2. I'm stuck with indesign cs2 and no Ipad. Is there any way for me to at least publish a short publication for people to download? I was too broke for apple products when I was in school for design, and now I'm just too broke for school. Even though I know the Ipad is way better, the bookstore I work at carries the nook now. Maybe I'll get a nook one of these days since its in my price range, even though my Mac-happy college profs would sternly disapprove.

  3. It must be fantastic. Enjoy.


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